Because Ideas Can Be Hot And Cold


Ferrara, the 23rd February

The event entitled ‘Progettare un Rubinetto’ (‘Designing a Tap’) was sponsored by the Faculty of Architecture and Design at the University of Ferrara with the support and collaboration of CEA. An open competition and exhibition stem from a form of collaboration between CEA and a group of young designers involving the modern design of taps and bathroom accessories.

The magnificent main hall of the Palazzo Tassoni in Ferrara will provide a splendid setting on Monday 23 January for the show presented at the conclusion of the 2nd Product Design Course organised by the Faculty of Industrial Design at Ferrara. The course focused on the creation of new models of taps inspired by CEA’s encounter with young designers.

In the concrete sense, apart from the theoretical dimension, the designer’s involvement in promoting a particular ‘culture’ implies the actual creation of objects, which will be/can be used on a day-to-day basis, which influence our physical movements or shape our actions and affect our way of relating with the world. All objects created by CEA - and thus also the ‘culture’ proposed by the firm - express the same concern for the environment and an ecological approach on the part of designers, advocating the avoidance or removal of what may be deemed superfluous.

‘Cultural trends’ may arise as a consequence of reflection and analysis stemming from concrete experience. It was this consideration that led the students of the University of Ferrara to warm to the tap design theme following a meeting/interview with the charismatic Natalino Malasorti, the owner of CEA. Discussions concerning the urgency and importance of such current issues as the conservation of water, the use of totally-recyclable materials and energy optimization engendered a sense of admiration on the part of the group of young designers with respect to a firm that for many years has been seeking to identify ideas aimed at promoting sustainability.



Coordinated by the tutors Romano Adolini (Design Lab), Laura Gabrielli (Economic Assessment of Products) and Elisa Poli (Semiotic studies), the course offered participants an occasion to engage in various fruitful discussions leading to the development of new ideas for products and helped to further raise their awareness as regards environmental equilibrium.

During the exhibition, in accordance with the views of an ad-hoc committee formed by Natalino Malasorti, managing director of CEA, Giulio Gianturco, a designer for CEA, Piergiorgio Cazzaniga, designer of décor products, Nicola Leonardi, editor of the magazine ‘The Plan’, and Arianna Malagoli, member of the Permanent Observatory of the ‘Associazione per il Disegno Industriale’ (ADI) and editor-in-chief of the magazine ‘Casa Trend’, CEA will select the project deemed to be the most interesting and worthy of being prototyped and presented at the Cersaie exhibition in September 2012.

credits digicore

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